Google on
Wednesday released a revamped version of an app - Google My Business - meant to
help small and mid-size businesses (SMBs) manage profile on-the-go and boost
customer engagement.
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The Google My
Business app is a simple and free tool for SMBs to start their digital journey
through listings on Google and keep their business presence up-to-date on
Google Search and Google Maps, the company said. The new app allows businesses
to update their profile, converse with customer’s on-the-go. It is now
available for Android and iOS.
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New features such
as the new post button, a customer tab and the bottom navigation bar, allow
businesses to follow and message customers directly from the app, enhancing
engagement between both the parties.
"The new
Google My Business app deepens our commitment to help businesses grow online.
The new app will encourage businesses to manage their presence on Google in
real time, make their profiles more appealing and interact with
customers," Shalini Girish, Director, Marketing Solutions, Google India,
said in a statement.
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"For
instance, if you're a restaurant owner and have a packed house on a Friday
night, the app allows you to create a post with a picture of the restaurant to
engage with prospective customers on Maps and Search," Girish said.
"It's this
real-time presence that we hope will go a long way in helping businesses
attract new customers and bring back existing ones," Girish added.
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