Courses Information
Digital Marketing Syllabus
Best Digital Marketing Course
in Maharashtra
(Top Best Institute for Digital
Marketing Certification Course 2018 - 19)
Course Duration: 3 Month
Lectures Hours: 72 Hours
Why Digital Marketing?
The interactive digital media
industry relies heavily on customer/visitor engagement. This customer
engagement is driven by a multiple ways such as SEO, SEM, Affiliate Marketing,
Social Media Marketing and E-Mail Marketing. Each method has to be planned and
executed in an integrated manner to achieve your strategic goals. With this
vision, we have brought the comprehensive packages of digital marketing courses
for you.
Whether you are an established
marketer or a student, our digital marketing course program is designed to
provide you with the skills which will help you to understand strategic
internet marketing concepts and the tools needed to make precise decisions and
also set the direction for your project, company, or product line in the
digital ecosystem.
What are the requirements?
This is a self-learning course
through recorded videos where you can learn at your own time and pace. Get
faculty support through forums, email or calls for your doubts.
What am I going to get from this course?
Pursue Bigger Paydays by Adding
In-Demand Skills to Your Resume.
Crunch Marketing Data and Make
Informed, Revenue-Boosting Decisions.
Follow a Proven Formula to Grow
Any Business Online From Scratch.
Gain the Confidence to Act on
Your Ideas.
Digital Marketing Essentials & Introduction
- The role of digital marketing
communications within the marketing mix
- Introduction to Electronic
Commerce
- Online and traditional
marketing concepts
- Impact of Electronic Commerce
and Business
- Digital marketing campaign
principles & strategies
- Digital Marketing tools and its
techniques
- Trends in Digital Marketing
- Understanding consumer behavior
in online-media
- Electronic-Marketing
communications mix and Using digital media
- Digital sales support and sales
promotion
- At the end of this unit you
complete a written assignment that will contribute to your final grade on the
qualification.
Website Methodology and Creation Using Word press or
Blogger
- Different Types of Websites
- Planning and conceptualizing a
website
- Static vs. dynamic website
- Domain names and domain
extensions
- What is web server and web
hosting?
- Create a dummy website using
Word press For SEO practice and learning
- Create a Blog using Word press
- Installing Themes and
configuring plugins
- At the end of this unit you
complete a written assignment that will contribute to your final grade on the
qualification.
Learning Search Engine Optimization (SEO)
- What is a Search engine and
Search Engine Optimization?
- Why SEO is necessary and how do
we rank pages as high as possible
- Understanding traffic and
different types of traffic
- Doing Keyword Research for SEO
using Tools
- Understanding Search engines
functions and work model
- Search Engine Market Share in
Digital Advertising
- How to do On-page optimization
SEO techniques
- The Title Tag and Meta Tags
- Headlines of your page
- Image Optimization
- Layout and Design Elements
- Long Tail and Bold Keywords
- Individual and Overall Keyword
Density
- Internal Linking using Anchor
Text
- XML Site Map
- Robots.txt file
- 401 redirects
- Google Analytics and Webmaster
Tools for site tracking
- How to do Off-page optimization
SEO techniques
- Back links and why they are
necessary
- How do we get back links?
- Do-follow and No-follow back
links
- Directory, Social Bookmarking,
Blog & Forum Posting, Article and Press release submissions
- Understanding and Increasing
Google Page rank
What are Search Engine
Algorithm and how does they work?
- Google Algorithms to tackle web
spam
- Google Algorithm Updates
- Save your site from Google
Panda, Penguin and EMD updates
- Natural Links to yours site
- At the end of this unit you
complete a written assignment that will contribute to your final grade on the
qualification.
Web Data Analytics and Webmaster Tools
- Google Analytics
- Explaining Web Analytics
- Introduction to Google
Analytics
- Understanding Account Structure
and Working of Google Analytics
- Set up Google Analytics for
your website
- Implementing Goals and
Conversions
- Account Properties and Setup of
Filters & Segments
- Implementing Goals and
Conversions
- User Management and how to view
customized Analytics report
- Monitoring Traffic Sources and
Audience Acquisition
- Understanding Bounce and Bounce
rate & difference between Exit Rate and Bounce
- Practice on System
- Webmaster Tools
- Introduction to Webmaster Tools
- Get your site working on
Webmaster Tools
- Refine personal and site
settings
- Manage, Monitor and Maintain
your site
- Use reports and features
- How to remove content from
Google
- Search Traffic and Search
Appearance
- Google Index and Crawl
- Html improvements to site
- Crawl Rate, Crawl Error and
Crawl Statistics
Search Engine Marketing (SEM) using Google Ad Words
- What is SEM or in organic
search results?
- Budgets and Bidding
- Difference between SEO and SEM
- Measurement and Optimization
- Overview of Google Ad Words and
Ad sense
- Reporting and Analysis
- Introduction to Google Ad Words
and PPC(Pay- Per Click)
- Remarketing
- Account Management and
Structure
- Product Listing Ads
- Campaign and Ad group
Management
- Mobile Advertising
- Keyword Research and Targeting
- Creating Display Campaigns
- Understanding terms like Ad Rank,
Quality Score, bid, CPC, CPM, CPA
- Track and measure view through
conversions
Social Media Marketing (SMM)
- What is Social Media and why it
is necessary?
- Influence of Social Media on
Audience and Effects on Google Search
- How to choose the right Social
Media for your business
- Integrating Social Media into
your website and blog
- Social Media Statistics and
Trends
- Facebook Marketing
- Introduction to Facebook
- Difference between Profiles,
Places, Groups and Pages
- Social media and communications
strategy
- Facebook Connect (Like, Share,
Comment)
- Facebook Pages (Creating,
Managing, Retention)
- Pages (Dos &Don’ts)
- Facebook Apps
- Measuring and Monitoring
- Sponsored Stories
- Latest trends
- Advantages and challenges
- Twitter Marketing
- Introduction to Micro blogging
and Twitter
- Twitter Demographics
- Use for reputation, promotion,
sales, conversing
- Who to follow
- Tweeting
- Searching tweets and users
- Measuring Influence
- Tools
- Tracking Code
- Twitter Account Promotion
- How to Shorten and Measure your
URLs
- Google+ Marketing
- What is Google Plus
- Features
- Tools & Techniques
- Creating Profile & Pages
- Social Strategies and Tactics
for Google+
- Integration with your site
- Google Plus: Circles | Hangouts
| Stream
- Google + 1
- Google Plus for Businesses
Email Marketing - Driving Traffic to Website and Growing
your Business Brand
- Introduction to Email Marketing
- Analytics tool for tracking
Email-Marketing Campaigns
- How Email Marketing Works
- How to use Auto responders to
grow your business and deliver prompt response
- Avoiding email from spam or
junk delivery
- Email design, functionality and
types
- Call to action and
personalization of email
- Impact of Open Rates Software
platforms to launch and implement Email Marketing
Display Advertisement
- Introduction to Display
Advertisement
- Types of Display Advertising
- Banner Ads
- Rich Media Ads
- Ad Blockers
- Contextual Advertising
- In Text Ads, In Image Ads, In
Video Ads & In Page Ads
Mobile Marketing
- Understanding Mobile Marketing
- Essentials of Mobile Marketing
- Mobile Marketing tools
- Advertising on Mobile
- How to mobilize your web
presence
- Launching an SMS campaign
- Integration of Mobile and
Social Media
- Leveraging Social Media via
Mobile
Career Guidance Module
- Career option Digital Marketing
Sector
- Digital Marketing roles in
industry
- Skills and Competencies of
Marketing Pro’s
- Important Soft Skill training
for successful interviews
Batches Time
Flexible Weekend Batch, Regular Daily Batch with Suitable
Time! Earn Digital Marketing Certificate Today.
Learn From Experts – Start with Free Seminar
Courses: Most Advanced Curriculum, 8+ Years Ex. Trainer,
Interactive Training, Attend a Free Seminar
Placements
100% Guaranteed Placement Support for Fresher’s &
Working Professionals
Hands-on Training with Live Project
Highly Experience Trainer (8+ Years)
Google AdWords and Digital Marketing Certification
Freelance Support to Generate Extra Money
Resume & Interviews Preparation Support
Digital Marketing Training is for Fresher’s, Working
Employees & Business Owners
Ther’s 10,000,00 digital jobs predicted by 2021.
“Get your career on
the right track by learning the Advanced Digital Marketing and social media
marketing from the industry professionals advertising delivered through digital
channels such as search Engines, Social Media, YouTube, Email, and Mobile apps.”
Digital Marketing Course in Maharashtra
Call: +91 7666 660
733
Email: info@njitm.com
Course Duration: 3 Month – Register for Seminar
